Full Page Gold Worship Ad in WSJ

CNBC ran this full page ad in this weekend's WSJ for their three (yes, three) part series about gold.

Quick Take on Gold Investment
Most think that gold is just a dirty inflation hedge.  It's actually so much more than that.  Gold - as an investment - performs tremendously well during times of sovereign stress as well as during epochs of social paranoia and mistrust.  Many people are currently less trusting of their banks and governments than they were in 2006-2007, so this makes sense.  The passions of man are never constant, and people will again (one day) lend their faith and trust to their governments and financial institutions.  The want/need to hold gold will then diminish.  We're currently experiencing a bear market in faith and trust, coupled with the dynamic duo of 1) fiat debasement and 2) sovereign stress.

At this moment, gold is still an appropriate holding.  Caveat:  please be aware that we are entering / have entered the final act of the gold boom.  How long this act will last is hard to say, given recent events.  The central bank gold scramble, the gold parties, the gold infomercials, the three-part series on gold, the unsustainable growth rate, etc., all are pointing to an infatuation saturation.  When the passions change - and when we can put our feet back on sovereign ground (or when gold margins go sky high) - gold will begin its lumber to the downside.

To those who believe that a gold standard will be reinstated:  that would create an instantaneously-deflationary shock so severe that 2008 would look like an appetizer.  You had better hope that you don't get what you wish for in this case.  A poly-metallic standard would be the only thing that could even be considered.